Monday, November 13, 2006

Maruti's all-new Zen set to roll out next week

The all-new Zen from Maruti Udyog Ltd (MUL) will be launched some time next week.

However, the supply of the car for sales would start from January 2007. The new 1.1 litre Zen would come with a base price of Rs 3.62 lakh to Rs 3.75 lakh and high-end model would be priced around Rs 4 lakh.

At present the base model costs around Rs 3.52 lakh while the high-end is priced at around Rs 3.81 lakh. The petrol as well as diesel version of the car would be launched simultaneously.

The new Zen is designed after Suzuki's MR Wagon but to encash the equity of the Zen brand the original name has been retained.

The new hatchback would compete with the likes of the yet to be launched Aveo- UVA of General Motor India, Hyundai Santro, Tata Indica and Maruti's own tall boy Wagon R.

According to people in the know, the floor of the new Zen has been lifted to make the vehicle taller unlike the present variant and is packed with almost all the features introduced in the Wagon R LPG variant.

Maruti stopped the production of Zen in March this year due to dwindling sales of the car.

Introduced way back in 1993 it once ranked among the top selling cars.

However, lately sales slowed down with the launch of newer cars like the Swift, the Wagon R and the Alto.

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