Maruti and Honda have been ranked the highest across multiple segments based on higher satisfaction with overall brand experience, suggests the latest TNS findings from the 2006 four-wheeler total customer satisfaction study.
The 2006 four-wheeler Total Customer Satisfaction (TCS) study conducted by TNS specialist division, TNS Automotive, claims to be the largest syndicated automotive study in India, representing the responses of more than seven thousand five hundred new car buyers. This study covers over 50 models with customer evaluations taken in the key areas of sales satisfaction, product quality, vehicle performance and design, after-sales service, brand image, and cost-of-ownership. The TCS index score provides a measure of satisfaction and loyalty a given model enjoys with its customers.
"Maruti's older models such as 800, Zen, and Esteem continue to lead their segments for Total Customer Satisfaction due to an enhanced ownership experience," said TNS Automotive senior VP Pradeep Saxena. "Maruti continues to maintain high levels of market share and customer commitment by delivering on its promise of peace-of-mind for the new car buyer."
Rankings for the TCS study are done at the vehicle segment-level to provide comparisons among similar groups of vehicles. The models ranking highest in their respective segments for total customer satisfaction are: Maruti 800 in 'Entry Compact'; Maruti Zen in 'Premium Compact'; Maruti Suzuki Swift in 'Upper Premium Compact'; Tata Indica Diesel in 'Small Car - Diesel'; Maruti Esteem Petrol in 'Entry Midsize'; Honda City in 'Midsize'; Skoda Octavia in 'Premium Midsize'; Ford Fiesta Diesel in 'Midsize Car - Diesel'; Honda Accord in 'Entry Luxury'; Toyota Innova in 'SUV/ MPV'; and Honda CRV in 'Premium SUV'.
The 2006 four-wheeler Total Customer Satisfaction (TCS) study conducted by TNS specialist division, TNS Automotive, claims to be the largest syndicated automotive study in India, representing the responses of more than seven thousand five hundred new car buyers. This study covers over 50 models with customer evaluations taken in the key areas of sales satisfaction, product quality, vehicle performance and design, after-sales service, brand image, and cost-of-ownership. The TCS index score provides a measure of satisfaction and loyalty a given model enjoys with its customers.
"Maruti's older models such as 800, Zen, and Esteem continue to lead their segments for Total Customer Satisfaction due to an enhanced ownership experience," said TNS Automotive senior VP Pradeep Saxena. "Maruti continues to maintain high levels of market share and customer commitment by delivering on its promise of peace-of-mind for the new car buyer."
Rankings for the TCS study are done at the vehicle segment-level to provide comparisons among similar groups of vehicles. The models ranking highest in their respective segments for total customer satisfaction are: Maruti 800 in 'Entry Compact'; Maruti Zen in 'Premium Compact'; Maruti Suzuki Swift in 'Upper Premium Compact'; Tata Indica Diesel in 'Small Car - Diesel'; Maruti Esteem Petrol in 'Entry Midsize'; Honda City in 'Midsize'; Skoda Octavia in 'Premium Midsize'; Ford Fiesta Diesel in 'Midsize Car - Diesel'; Honda Accord in 'Entry Luxury'; Toyota Innova in 'SUV/ MPV'; and Honda CRV in 'Premium SUV'.
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