Market leaders in the car and bike segment posted high sales growth in August, despite slack demand in the domestic automobile market. On the back of massive sales promotion schemes, car market leader Maruti-Suzuki posted a 25% sales increase to 60,229 units in August 2007 compared to 48,259 units in August 2006.
General Motors on a comparatively smaller base of 2006 posted an 114% increase in sales to 5,817 units. Luxury car maker Skoda India reported a 7% increase in sales to 900 units. Honda Siel Car India reported a 7% dip in its sales during August at 4,879 units. Bajaj Auto’s two-wheeler sales fell by 6% to 170,203 units.
Analyst tracking the automobile sector said limited product excitement and lack of marketing initiative proved detrimental for several auto makers while new launches triggered better sales.
“Many product launches by Maruti-Suzuki, General Motors and Hero Honda in recent months helped these companies with positive sales. As most of the companies have planned launches during the pre-festive month of Diwali, better sales are expected in October, while we are expecting flat sales in September too,” said Religare Securities auto analyst Arvind Jain.
For Maruti-Suzuki, its recently launched premium sedan SX4 is generating good sales while Hero Honda’s growth is being driven by the recently-launched variants of Pleasure, Splendor NXG and Passion Plus bikes.
Source: http://economictimes.indiatimes.com/
General Motors on a comparatively smaller base of 2006 posted an 114% increase in sales to 5,817 units. Luxury car maker Skoda India reported a 7% increase in sales to 900 units. Honda Siel Car India reported a 7% dip in its sales during August at 4,879 units. Bajaj Auto’s two-wheeler sales fell by 6% to 170,203 units.
Analyst tracking the automobile sector said limited product excitement and lack of marketing initiative proved detrimental for several auto makers while new launches triggered better sales.
“Many product launches by Maruti-Suzuki, General Motors and Hero Honda in recent months helped these companies with positive sales. As most of the companies have planned launches during the pre-festive month of Diwali, better sales are expected in October, while we are expecting flat sales in September too,” said Religare Securities auto analyst Arvind Jain.
For Maruti-Suzuki, its recently launched premium sedan SX4 is generating good sales while Hero Honda’s growth is being driven by the recently-launched variants of Pleasure, Splendor NXG and Passion Plus bikes.
Source: http://economictimes.indiatimes.com/
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