Maruti Udyog, which has recently launched the new Grand Vitara, the Escudo, has awarded the creative duties to Hakuhodo Percept. Escudo is the latest global offering in SUV segment from its parent, Suzuki Motor Company (SMC).
Contract Advertising was handling the creative duties of Grand Vitara, before it was phased out in December 2006. The company might be less ambitious in advertising the Escudo, as compared to the SX4, the reason being that the SUV market is limited to a niche audience, compared to SX4, which segments itself for mass consumption.
The new Grand Vitara, built on a new platform, is the third-generation Vitara offered by SMC. However, the Grand Vitara, known as Suzuki Escudo in Japan, will not be manufactured at any of the Maruti factories in India. It is being imported from SMC Japan as a completely-built unit. Powered by a 2-litre, variable intake system (VIS) engine, it will be available in nine colours and two variants — automatic and manual drive.
SUV's are picking up pace in the India market with growth this year estimated at well over 50% against last year. In volume terms, it would translate into a cool 1 lakh vehicles in 2007. The new Grand Vitara will be pitched against SUV brands like Honda CR-V, Ford Endeavour, Hyundai Tucson.
Maruti has a roster of agencies that handle various brands for the company - O&M, Lowe, Hakuhodo Percept and Capital Advertising.
Contract Advertising was handling the creative duties of Grand Vitara, before it was phased out in December 2006. The company might be less ambitious in advertising the Escudo, as compared to the SX4, the reason being that the SUV market is limited to a niche audience, compared to SX4, which segments itself for mass consumption.
The new Grand Vitara, built on a new platform, is the third-generation Vitara offered by SMC. However, the Grand Vitara, known as Suzuki Escudo in Japan, will not be manufactured at any of the Maruti factories in India. It is being imported from SMC Japan as a completely-built unit. Powered by a 2-litre, variable intake system (VIS) engine, it will be available in nine colours and two variants — automatic and manual drive.
SUV's are picking up pace in the India market with growth this year estimated at well over 50% against last year. In volume terms, it would translate into a cool 1 lakh vehicles in 2007. The new Grand Vitara will be pitched against SUV brands like Honda CR-V, Ford Endeavour, Hyundai Tucson.
Maruti has a roster of agencies that handle various brands for the company - O&M, Lowe, Hakuhodo Percept and Capital Advertising.
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