Friday, April 27, 2007

SX4 Will Lead Maruti’s Drive Upmarket

The launch of the SX4 next month would mark several firsts for Maruti Udyog, the country’s leading carmaker. To begin with, Maruti is hoping to shed the image of a small car maker and join the mid-sized sedan club presently dominated by other global majors such as Honda, Ford and Hyundai. The SX4 is likely to be priced between Rs 6.5-8 lakh - the highest price tag for any Maruti car in the country till now.

The arrival of SX4 also heralds advanced engine technology, since this would be the first car to be strapped with the M-series engine.

“We are preparing ourselves for engine capability that is Euro IV and Euro V compliant and this involves heavy investments. All future models from Maruti will be equipped with the new generation of engines, since Maruti is aligning itself with parent Suzuki Motors Corp’s strategy to comply with stricter emission norms. Suzuki is already producing Euro IV and V compliant engines for Europe and we are trying to run parallel to them,” says managing director Jagdish Khattar.

The investment on the new engine technology would be a part of the Rs 9,000 crore Suzuki has already announced for the country, he added.

The M-series, dubbed as the future of Suzuki engines, is currently being imported from Japan and assembled at Suzuki Powertrain India’s facility at Manesar for SX4 sedan.

Maruti is already in the process of increasing localisation levels of the car.

No comments: