Hot wheels and hot deals are doing a tango this festival season. Cash discounts ranging from Rs 50,000 to Rs 2 lakh, gift cheques worth Rs 10,000 or more, free petrol and free accessories like music systems are invitations for the customer to open his wallet wide open.
No wonder the Dasara-Diwali fests contribute 20% of the total automobile sales in the country and that amounts to 1.6 million units. The marketing machines of automobile manufacturers come up with the best offer during this period, and it's certainly the best time to head to the nearest dealer.
The nation's largest car manufacturer Maruti Suzuki is giving its Baleno a discount of Rs 50,000, Swift is down by Rs 20,000 and most other models are driving out with free insurance for the first year. TVS Motors' head of marketing Prasad Narasimhan says: "Festive season is the backbone now. Every year the sale is getting better.
No wonder the Dasara-Diwali fests contribute 20% of the total automobile sales in the country and that amounts to 1.6 million units. The marketing machines of automobile manufacturers come up with the best offer during this period, and it's certainly the best time to head to the nearest dealer.
The nation's largest car manufacturer Maruti Suzuki is giving its Baleno a discount of Rs 50,000, Swift is down by Rs 20,000 and most other models are driving out with free insurance for the first year. TVS Motors' head of marketing Prasad Narasimhan says: "Festive season is the backbone now. Every year the sale is getting better.
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