Honda Motor Co., Japan's second- biggest automaker, is studying developing small cars with engines of less than 1.2 liters to woo buyers in India, where its market share is a tenth of rival Suzuki Motor Corp.
The small cars will also enjoy tax advantages in India, where they make up 75 percent of the market, Masahiro Takedagawa, chief executive of Honda Siel Cars India Ltd., said in an interview at its headquarters in Tokyo yesterday.
Honda is challenging Suzuki's dominance in India, where its unit Maruti Udyog Ltd. has a 50 percent market share compared with Honda's 5.5 percent. Nissan Motor Co. and Tata Motors Ltd. are also developing cheaper, smaller cars to entice the nation's 45 million motorcycle and scooter users.
``The key is which non-Indian automaker coming to India can cut costs furthest in order to compete with the local companies,'' said Koji Endo, a senior analyst at Credit Suisse Group in Tokyo.
India last year cut the federal excise tax on small cars to 16 percent from 24 percent. The change only affected petrol cars that are shorter in length than 4 meters (13.1 feet) and powered with engines smaller than 1.2 liters. India's car market, Asia's fourth-biggest, may triple to 3 million vehicles a year by 2015, according to government estimates.
The small cars will also enjoy tax advantages in India, where they make up 75 percent of the market, Masahiro Takedagawa, chief executive of Honda Siel Cars India Ltd., said in an interview at its headquarters in Tokyo yesterday.
Honda is challenging Suzuki's dominance in India, where its unit Maruti Udyog Ltd. has a 50 percent market share compared with Honda's 5.5 percent. Nissan Motor Co. and Tata Motors Ltd. are also developing cheaper, smaller cars to entice the nation's 45 million motorcycle and scooter users.
``The key is which non-Indian automaker coming to India can cut costs furthest in order to compete with the local companies,'' said Koji Endo, a senior analyst at Credit Suisse Group in Tokyo.
India last year cut the federal excise tax on small cars to 16 percent from 24 percent. The change only affected petrol cars that are shorter in length than 4 meters (13.1 feet) and powered with engines smaller than 1.2 liters. India's car market, Asia's fourth-biggest, may triple to 3 million vehicles a year by 2015, according to government estimates.